ABOUT THE MEMBERSHIP
Membership of AMRO is open to companies engaged in commercial market research whose chief executive is a member of the Market Research Society - the professional body which sets the code of practice for individual researchers in New Zealand.
AMRO member companies are also required to hold a 'Market Research Company' membership of the Market Research Society.
AMRO member companies co-operate in compiling industry data, establishing professional and ethical standards for the industry and in communicating with the users of research as well as the general public.
To date the standard of market research being carried out in New Zealand has been generally high. However the quality and goodwill currently enjoyed by the industry is by no means assured. This is due to:
- The overlap between market research and other professions
- The start-up of new MR firms - some with little experience
- The arrival of new technologies which impact on market research practice
- Widespread misunderstanding of the Privacy Act Increasing consumer resistance to unsolicited contact by commercial organisations
These factors define the current scope of AMRO's ongoing work.
BECOMING AN AMRO MEMBER
AMRO is an industry body representing the major research organisations which operate within New Zealand.
Membership is voluntary - but is restricted to companies which fulfill the following criteria:
- Their primary activity is commercial market research
- The senior executive is a full member of the Market Research Society (MRSNZ)
- They hold 'Market Research Company' membership of the MRS
- The annual turnover is greater than $250,000
- They are independently capable of carrying out substantial surveys
AMRO Members Constitute A Major Part Of The Market Research Industry
- AMRO members, between them, account easily for the major share of market research activity within New Zealand.
- AMRO companies turn over close to $80 million per annum and employ 400 full-time and 4,000 part-time staff throughout New Zealand. The combined size and level of market research activity gives AMRO a clear role as the industry body.
- Furthermore, AMRO's support and endorsement of the Market Research Society of New Zealand - which is the professional body for market researchers (and affiliated to similar organisations world-wide) ensures that AMRO activity is aligned with the wider aims and objectives of the broader market research profession.
