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- Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. The identity of respondents will not be revealed to the user of the information without explicit consent and no sales approach will be made to them as a direct result of their having provided information.
- Researcher is defined as any individual or organisation carrying out, or acting as a consultant on, a market research project, including those working in client organisations.
- Client is defined as any individual or organisation that requests, commissions or subscribes to all or any part of a market research project.
- Respondent is defined as any individual or organisation from which information is collected for the purposes of a market research project, whether they are aware of it or not, or is approached for interview.
- Interview is defined as any form of contact with a respondent in order to collect information for market research purposes.
¹ A list of these is available at www.esomar.org
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