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MARKET RESEARCH EFFECTIVENESS AWARDS 

INFOTOOLS SUPREME AWARD WINNER:

 

Synovate

Air New Zealand

 

Horst Feldhaeuser, Grant Storry, Debra Hall & Hudson Smales

 

Flying with the Simpsons - Hangar 9 & how Air New Zealand reinvented long haul air travel 

 

 

THE NIELSEN COMPANY INNOVATION AWARDS

 

The Nielsen Company Innovation Award Winner:

 

ANZ Bank

TouchPoint

 

Andrew Ammundsen, Graham Jackson, Albert Jessop, Andrea Proud, Steve Sherman, Suse Freeman & Esme Jack.

 

Real Time Voice of the Customer

 

 

The Nielsen Company Gold for Innovation Award winner:

 

Big Picture – Marketing Strategy & Research

Telecom New Zealand

 

Nathan Farmer & Mark Garland

 

Talking it up - The Telecom Café & Roundtable Programme that's helping ceate a better connected Telecom

 

 

AMRO EFFECTIVE PARTNERSHIPS AWARD WINNER:

 

Supplejack

Waitemata District Health Board

 

Stephen McKernon & Hilary Boyd

 

Co-Designing the Waitemata DHB Breast Service

 

 

REID RESEARCH SERVICES CONSUMER SERVICES CATEGORY

 

Reid Research Services Consumer Services Platinum Award winner:

 

Synovate

Air New Zealand

 

Horst Feldhaeuser, Grant Storry, Debra Hall & Hudson Smales

 

Flying with the Simpsons - Hangar 9 & how Air New Zealand reinvented long haul air travel


Reid Research Services Consumer Services Gold Award winner:

 

Big Picture – Marketing Strategy & Research

Telecom New Zealand

 

Nathan Farmer & Mark Garland

 

Talking it up - The Telecom Café & Roundtable Programme that's helping create a better connected Telecom

 

Reid Research Services Consumer Services Gold Award winner: 

 

The Nielsen Company

Les Mills International

 

Suzie Dale, Sue Godinet, Natalie Kearse, Dr Adrian Field, Phillip Mills, Vaughan Schwass, Guy Needham & Bridget Armstrong

 

The Future of Fitness

 

Reid Research Services Consumer Services Gold Award winner:

 

ANZ Bank

Touchpoint

 

Andrew Ammundsen, Graham Jackson, Albert Jessop, Andrea Proud, Steve Sherman, Suse Freeman & Esme Jack.

 

Real Time Voice of the Customer

 

 

RESEARCH NOW CONSUMER PRODUCTS CATEGORY

 

Research Now Consumer Products Platinum Award winner:

 

Athena Marketing Research

New Zealand King Salmon

 

Leonie Lander & Stephen Gibson

 

Fishing Where the Fish are

 

Research Now Consumer Products Gold Award winner:

 

Focus Research

Methven

 

Myles George, Maria Tyrrell, Anne John-Franke, Richard Bryant & Rick Fala

 

Transforming Methven: From Plumbers to Beauticians

 

 

NZ MARKETING MAGAZINE BUSINESS TO BUSINESS CATEGORY

 

NZ Marketing Magazine Business to Business Platinum Award winner:

 

Synovate

AstraZeneca

 

Grant Storry, Beverley Foden & Tracey Trass

 

Turning the Tide for Symbicort - How a leap of faith led to a fresh understanding of GPs and a breakthrough for an asthma brand in decline

 

NZ Marketing Magazine Business to Business Gold Award winner:

 

Athena Marketing Research

Subway

 

Leonie Lander, David Herrick & Joanne Reynolds

 

SUBWAY® - The Value Added Research Deal

              

                  

LION NATHAN SOCIAL AND COMMUNITY CATEGORY

 

Lion Nathan Social and Community Platinum Award winner:

 

Synovate

SPARC

 

Matt Benson, Rashi Dixit, Ricky Hodge, James Gibson, Don Tricker & Chris Bullen

 

The Beijing Olympic Games debrief: How Synovate is helping New Zealanders win on the world stage

 

Lion Nathan Social and Community Gold Award winner:

 

Supplejack

Waitemata District Health Board

 

Stephen McKernon & Hilary Boyd

 

Co-Designing the Waitemata DHB Breast Service

 

Lion Nathan Social and Community Gold Award winner:

 

Synovate

Green Party of Aotearoa

 

Jonathan Dodd, Nicky Crawford, Kath Dewar, Metiria Turei & Russel Norman

 

Vote for Me

 


TVNZ MEDIA AND ADVERTISING CATEGORY

 

TVNZ Media and Advertising Platinum Award winner:

 

Synovate

Commonwealth Bank of Australia and IKON Communications

 

Debra Hall, Deborah Dickinson, Jing Zhao, Janine Allan, Flora King, Georgia Thomas

 

Driving Media Efficiency

 

TVNZ Media and Advertising Gold Award winner:

 

The Nielsen Company

APN New Zealand

 

Donald Sheppard, Beena Patel, Aaron Ross, Elizabeth Fisher, Carin Hercock, Brad Glading & Nicki Steers

 

Adapt or die! Understanding media engagement in an increasingly dynamic and complex media environment

 

TVNZ Media and Advertising Gold Award winner:

 

The Research Agency

Frucor

 

Amber Coulter, An Nguyen, Kathy Robinson & Jodi Reddell

 

Finding their edge - Helping Mizone Rapid develop a compelling communications story for growth

 

 

UNIVERSITY OF AUCKLAND ROOKIE OF THE YEAR AWARD

 

Winner of the University of Auckland Business School Rookie of the Year Award:

 

Joshua Buckley, Synovate Ltd

 

 

Certificates were presented to Dick Brunton, Michael Cook, Duncan Stuart, Ron Stroeven, Ross McComish and Jamie Hall to celebrate them becoming Life Members.