Looking to build your knowledge of Market Research or Marketing further?
Here are some journals, and links to other websites with more information:
Market Research Journals:
Australasian Journal of Market Research, Bi-annual, Aus/NZ - free to all NZ & Aus MRS members
Market Research Portal - www.marketresearchworld.net
The site gives free access to various industry information including articles written by industry professionals (including market research in general, qualitative research, quantitative research, survey methods, statistics and various others), career and job related information, book lists, up-to-date news etc.
Research News, Monthly (1st Friday), Aus - www.mrsa.com.au
Journal of Advertising Research, Bi-monthly, USA www.theARF.org
Journal of Marketing Research, Quarterly, USA, www.marketingpower.com (Description of magazine)
Market Research Week, Weekly, UK, www.mrnews.com (weekly email summaries)
Journal of Marketing Research, Quarterly, USA, www.marketingpower.com (Description of magazine)
Research, Monthly, UK - Magazine for UK MRS Members, Publications@mrs.org.uk
Marketing Bulletin, http://marketing-bulletin.massey.ac.nz
Qualitative Research Journals:
Qualitative Market Research: An International Journal - a mainstream international view of qual
Qualitative Inquiry - a broader & more post-modern view of qual
Journal of Consumer Research - not exclusively qual, but great for different qual studies & theories
Qualitative Research websites:
UK Association of Qualitative Researchers - www.aqr.org.uk
USA Qualitative Research Consultants Association - www.qrca.com
UK Market Research Society - look under training, guidelines etc - www.mrs.org.uk
Business Journals:
Ad Media, Monthly, NZ, www.admedia.co.nz (Complimentary copy)
Grocers’ Review, Monthly, NZ, www.grocersreview.co.nz (Complimentary copy)
Journal of Marketing, Quarterly, USA, www.marketingpower.com (Overview of journal)
Journal of International Marketing, Quarterly, USA, www.marketingpower.com (Overview of journal)
Harvard Business Review, Monthly, USA, www.hbr.org (Also available electronically)
Marketing Magazine, Monthly, NZ, www.marketingmag.co.nz (Some articles on
web site)
Marketing Week, Weekly, UK, www.marketing-week.co.uk (Free 7 day e-trial)
Management Magazine, Monthly, NZ, www.management.co.nz (Some articles on site)
NZ Business Magazine, Monthly, NZ www.nzbusinessmag.co.nz (Some articles on
Site)
Links to similar sites:
Links to Other Industry Bodies:
Sales and Marketing Institute of New Zealand - www.SMEI.org.nz
Marketing Association - www.marketing.org.nz
World Association of Research Professionals - www.ESOMAR.org
Australian Market & Social Research Society (ex-MRSA) - www.AMSRS.com.au
Order your copy of the Australasian Journal of Market & Social Research here
Market Research Society of UK - www.MRS.org.uk
MRS Revised Code of Conduct -
www.research-live.com/index.aspx?pageid=30&e=t&newsid=1313
Market Research Portal - www.marketresearchworld.net
www.amro.com.au Association of Market Research Organisations – Australia
www.mrs.org.uk The Market Research Society, UK
www.bmra.org.uk British Marketing Research Association
www.marketingpower.com American Marketing Association
www.marketing-society.org.uk Marketing Society of UK
www.buildingbrands.com BuildingBrands.com
Focuses on brands, branding, marketing and communications. It includes original articles, interactive learning games and also offers a free 'Shared Learning' newsletter.
www.researchconnect.com - Research Connect is a market research database connecting the media, investors, corporations and professionals with leading financial, business, social, political, economic, technical, legal, medical and scientific research
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