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thinking that moves your mind

Thank you to our sponsors:

AMRO

SPSS Australasia

Research Now!

Statistics New Zealand

The Nielsen Company

Reid Research Services

Consumer Link

Millennium Hotel Rotorua

Colenso BBDO

MRSNZ 2007 Conference

Thinking that Moves your Mind

1st to 2nd November
at the Millennium Hotel, Rotorua

WITH KEY SPEAKERS

Mark McCrindle
Social Researcher with
McCrindle Research, Australia

Mike Daniels
Group Brand Strategist with
San Francisco agency Goodby Silverstein

Dr. David Hughes
Emeritus Professor of Food Marketing at
Imperial College London, and Visiting Professor at
the University of Kent Business School and at
the Royal Agricultural College, UK

For further details please contact the MRSNZ Secretary

Speaker abstracts and biographies

THURSDAY 1st November

9.00-9.45

Registration

9.00-9.45 Reid Research Services Morning Tea
9.45-10.00

Welcome speech from MRSNZ President Horst Feldhaeuser

10.00-11.15

Guest Speaker – Duncan Stuart FMRSNZ - Kudos Organisational Dynamics
To hell and back via Cambodia. An exploration of Small Worlds and how they define new discoveries in psychology, social theory and creativity.

11.15-12.00

Colin Ingram FMRSNZ - Focus Research Ltd.
Innovation:Blue Ocean or Green Grass?

12.00-1.00 Statistics New Zealand Lunch
1.00-1.45 Session A Catherine Frethey-Bentham - University of Auckland
Combining Cross Sectional Market Research Surveys: An Application of Statistical Matching
1.00-1.45 Session B Briar Harland - Colmar Brunton
Qualitative Research - A Discipline that Really Does Move Your Mind
1.45-2.30 Jonathan Dodd - Research Solutions and Aaron McLoughlin - Verve Creative Ltd.
Thinking that Moves the Mind – An Exploration of Hypnosis for Market Research

2.30-3.15

Karin Curran - Curran Research Associated Ltd.
Holey socks and Heineken - Online qualitative bulletin boards: getting up close and personal with respondents without ever seeing them

3.15-3.45 Afternoon Tea

3.45-4.30

Horst Feldhaeuser - Research Solutions
NPS – Net Promoter Score - Answer to our research prayers or curse of the industry?

4.30-5.30

Keynote Speaker – Mike Daniels - Goodby Silverstein
Thinking that Moves Minds
6.30-7.30 The Nielsen Company Cocktail hour - Bar Zazu
7.30

SPSS Casino Royale Dinner in the Poolside Restaurant

FRIDAY 2nd November

9.00-9.45

Jesvier Kaur FMRSNZ - QZONE
Ethical Marketing

9.45-10.30

John Kirkland, Massey University, Plamerston North
Benchmarking thinking: to move is to transform

10.30-11.00 Consumer Link Morning Tea
11-12.15

Keynote Speaker – Dr. David Hughes - Imperial College London
Am I a consumer or a citizen today? Understanding the Schizophrenic Twenty First Century Shopper

12.15-1.15

Research Now Lunch

1.15-2.00

Robyn Moore, Phoenix Research
Cyber-Anthropology

2.00-2.45

Diane Dickinson, Research Solutions
Spoilt for Choice

2.45-3.15

Afternoon Tea

3.15-4.30

Keynote Speaker – Mark McCrindle - McCrindle Research
New Generations, New Trends: Engaging with Today's Respondents

7.00 Pre-dinner drink in Bar Zazu
7.30

AMRO "A Midsummer Night's Dream" Dinner & Prize giving