Market Research Effectiveness Awards Winners 2006

Highly Commended - Massey University Graduate School of Business Consumer Services Category

Colmar Brunton and Sky City Entertainment Group - Creating a World Class Customer Experience Research Programme for SKYCITY Entertainment Group

Platinum - Massey University Graduate School of Business Consumer Services Category

Research Solutions and ASB Bank - Fast, Faster, Fastest…making the case for what customers really want!

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Highly Commended - ACNielsen FMCG and Retail Category

Colmar Brunton and BP NZ - From Café Zip to Wild Bean Café

Colmar Brunton and Bluebird Foods - A Star is Born – The Story of Delisio

Platinum - ACNielsen FMCG and Retail Category

Focus Research and Frucor Beverages - Just Juice 24 Years Young

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Prime Research Hospitality, Tourism and Travel Category

No Highly Commended Award.

Platinum - Prime Research Hospitality, Tourism and Travel Category

Research Solutions and Air New Zealand - Any Seat on Any Plane…Revaluing the Airpoints Currency

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Highly Commended - Marketing Magazine Advertising and Media Category

Colmar Brunton and New Zealand Post - Changing widely held perceptions and views towards media

TNS and TV3 (News) - Everyone Had An Opinion

Platinum - NZ Marketing Magazine Advertising and Media Category

Deltarg Targeted Communications Ltd and Research Solutions - Junk Mail, Schmunk Mail…How Effective Research Changed the Attitudes and Bahaviours of the Marketing Industry

Information Tools Supreme Award

Focus Research and Frucor Beverages - Just Juice 24 Years Young