Versus Research Ltd
COMPANY DETAILS
52 Nixon St
Hamilton
Postal address: PO Box 4005, Hamilton.
Phone: (+64) 7 856 7090
Fax: (+64) 7 856 7096
Mobile: (+64) 21 437 787
Freephone: 0800 VERSUS
Northland Office Kerikeri Phone: 021 437 789
Email: harriet@versus.co.nz
Web: www.versus.co.nz
Date established: 2001
Personnel: Execs 4 Field 20+
Number of Market Research Society members: 2 full
PROFILE
Versus is a Hamilton owned and operated, full-service research company dedicated to providing cost-effective and valuable information to our clients through customised research design.
At Versus we believe that conducting research is not just about gathering data, but also providing strategic, useful, valid and actionable insights. That's why we are dedicated to maximising the value of research and its use in decision-making, through interpretation and consultation.
Versus offers a full range of both quantitative and qualitative research methods.
For quantitative research we have a fully equipped CATI (computer-assisted telephone interviewing) lab set up on site in Hamilton.
Our fully integrated software system also offers Internet and email survey options and allows all data collection and analysis to be completed in-house.
Versus Research Limited is a member of the Market Research Society of New Zealand and the UK, and all methods comply with the Market Research Society NZ Code of Practice.
KEY PERSONNEL
Harriet Di Maio
Managing Director
BMS (Hons), Cert. Direct Marketing NZDMA
Member Market Research Society NZ, and Market Research Society UK
Harriet has been involved in the marketing and communications industries for over thirteen years. Before setting up Versus Research, she was Research Director at the Chesterman Group and Redman Advertising, where she led qualitative and quantitative research projects for consumer, service and public sector clients.
Harriet's strong background in marketing and public relations proves invaluable when discussing the results and implications of your research project and selecting the best course of action.
Natalie Mace
Research Director
BMS (Hons) Marketing & Psychology, Dip. Fin
Member Market Research Society NZ
Prior to joining Versus, Natalie worked at TNS Global for several years where she was an account manager involved in both qualitative and quantitative research studies for clients such as Air NZ, The University of Auckland, Westpac, Frucor, Warehouse Stationery, Hubbards and Fairfax Media.
Natalie’s strengths are in brand and advertising evaluation and she has been involved in several large tracking and ad hoc projects in this area.
Natalie’s is focused on delivering in-sights which address business issues and give clear direction to clients.
Kathryn De Luc
Senior Researcher
BSc (Hons)
Economics Cardiff, MSc Bristol, MBA, Birmingham, PhD Birmingham
Kathryn has over 20 years experience both in the public and private sectors helping organisations with their strategic development objectives.
Kathryn is a trained social researcher and has an in-depth knowledge of both qualitative and quantitative research methodologies. With her public sector background she has experience in designing research approaches that target hard to reach groups and which require more complex multi-method approaches.
She specialises in taking the findings of the market research and working with organizations in a facilitative role for them to develop operational plans as part of their business development.
Formerly an Executive Director with full board responsibilities of a large multimillion dollar health provider organisation in the UK, Kathryn knows the importance of making sure the Market Research findings inform an organisation’s strategic direction. Her previous experience of running her own training and consultancy company has also given her an appreciation of the issues facing smaller businesses.
Kathryn manages the Versus Northland Regional Office based in Kerikeri.
Sarah Kempson
Account Manager
BSocSc (Hons)(Waikato)
Sarah has more than five years market research experience in the education, government and health sectors, particularly in customer satisfaction, staff and programme evaluations. She has used a range of both quantitative and qualitative methodologies, with extensive experience in survey design and quantitative data analysis.
Sarah has also worked in a social marketing/educational role with a range of target audiences and has a particular interest in the youth market and in research with children and teenagers.
