The Nielsen company

COMPANY DETAILS

Auckland:

Level 2, 129 Hurstmere Rd
Takapuna
North Shore
Auckland 0622

Postal Address: PO Box 33 819, Takapuna, Auckland 0740

Phone: (+64) 9 970 4188
Fax: (+64) 9 970 4189

Website: www.nielsen.com

Email: info.nz@nielsen.com

Wellington:

Level 8
150 Willis Street
Te Aro
Wellington 6011

Postal Address: PO Box 11 346, Manners Street, Wellington 6142

Phone: (+ 64) 4 978 6700
Fax: (+ 64) 4 978 6733

Date Established: 1953

Personnel: Execs 100 Office 170 Field 800

Number of Market Research Society members: 1 Fellow, 28 Full, 8 Associate

PROFILE

The Nielsen Company, offering services in over 100 countries, is the global leader in delivering market research information and analysis to the consumer products and service industries, as well as government bodies.

In New Zealand, The Nielsen Company offers a comprehensive range of market research services through three specialist divisions: Customised Research Services, Media Services and Retail Measurement Services. This unique combination of research expertise, within one organisation, provides clients with the most comprehensive picture of market dynamics, consumer attitudes and behaviour. The Nielsen Company has offices in both Auckland and Wellington.

Company Philosophy

To contribute to our clients’ success worldwide by providing a better understanding of their markets.

Key Personnel

Customised Research Services

Auckland

Directors of Research: Suzie Dale.

Associate Directors of Research: Donald Sheppard, Greg Nelson

Wellington

Associate Director of Research: Antoinette Hastings, Alan Anderson

The Nielsen Company's customised research team provide a high quality research service tailored to our clients' specialist needs. Our team of researchers provides specialist expertise in a number of industry and non-commercial fields including: consumer packaged goods, government and social research, telecommunications, media, financial services, agriculture, travel and tourism, and public opinion polling.

Services include:

Nielsen.online – A comprehensive online research capability covering both qualitative and quantitative techniques and utilising both on and offline research methods. Capabilities include web-site development and evaluation and all types of web based surveys eg customer satisfaction, staff surveys, advertising evaluation, monitors etc.

Winning Brands - Winning Brands empowers you to manage your brands, through monitoring and understanding Brand Equity. Winning Brands tells you how consumers respond to your brands within the sales and marketing environment.

Qualitative Research - This specialist team offers a comprehensive range of diagnostic qualitative services, including the spectrum of projective and enabling techniques.

BASES - A comprehensive, validated sales volume estimating system, which integrates consumer response data with manufacturers' marketing plans to estimate the sales volume potential of concepts and products prior to their introduction to the market.

eQ™ - eQ, Equity Management Systems, is an integrated strategic research and management tool designed to help companies better understand and measure quality, satisfaction and loyalty necessary to achieve market leadership.

Customer and Employee eQ(tm) - Customer and femployee satisfaction programmes designed to drive loyalty and retention.

Government and Social Research - Social research studies in areas such as community needs assessment, program evaluation, performance indicators and the measurement of advertising campaign awareness and impact as well as high profile political and public opinion polling.

Field Capability - 20 years experience in field and telephone research. On site CATI facilities in Auckland. IQS and ISO 9001 certifications.

Retail Measurement Services

Executive Director: Rob Clark

Director: Geoff Smith

Associate Directors:
Clint Elsom, Jemma Lightfoot, Paul O’Shea

Provides manufacturers and retailers with the ability to track sales performance, monitor price changes, manage distribution, analyse promotions, and evaluate new product success. This information is available within the retail channels of supermarkets, route trade, oil company convenience stores, liquor channel services, wholesalers and mass merchandisers. Experienced client service executives provide support through analysis and interpretation of the information.

Services include:

Scantrack - Total key accounts grocery tracking product - reports at total key accounts level only with item level information.

SPRINT - Track new product launches through grocery key account to measure off-take and distribution with fast turnaround.

Promotrack – is the measurement of actual in-store promotional activity within a category by grocery key account chain. Information is reported at product item level.

Microview - Tracking by territory through grocery key accounts.

HOMESCAN - The consumer panel is a National urban panel of households each equipped with barcode scanners. The continuous tracking of these households and their grocery purchasing behaviour provides marketeers with a powerful, state of the art diagnostic tool.

Merchandising Services - Merchandising consultants and the SPACEMAN electronic merchandising tool is designed to create and support the implementation of visually appealing and financially sound space management plans.

Advanced Analytical Services - Specialising in customised solutions to complex marketing and sales issues. This includes strategic insights, specific tactical recommendations, promotional planning, forecasting services and test marketing.

Sales & Marketing Training and Development - Training sessions designed to enhance skills in the areas of key account management, category management and the use of information to solve business issues.

Advisor – Online analysis and reporting tool

Media Services - Nielsen Media Research

Executive Director: Stuart Jamieson

Director: Kate Terry

Associate Director: Libby May

Services include:

National Readership Survey - Nielsen Media Research represent the industry currency for newspaper and magazine readership measurement in New Zealand. Software tools are available for analysis, planning and optimisation. Top line information is available on the Internet.

Panorama - A multi-media marketing data base which integrates Nielsen Media Research's television ratings data with Nielsen Media Research's nationwide survey including print readership, product usage and psychographics.

Netwatch – A syndicated measurement of Internet usage in New Zealand households. It can provide insights into who is using the web, how frequently they are using and what services they are using while online eg email vs. chat rooms etc

Home Technology - A syndicated measurement of technology in New Zealand households. It provides information on computer ownership and specifications, incidence of CD Roms, game machines and other technology in households.

Advertising Expenditure Monitoring - Monitors the expenditure in television, in newspapers, magazines and radio. Reports are available through analysis software and the Internet.

PRRADS - The Media planning bible for advertising agency buyers. This contains comprehensive contact, profile, rate and mechanical information on all newspapers, magazines and electronic media. This is available via the Internet only.

The Nielsen Media Directory – is the Media guide for advertising, marketing, public relations and communication managers. This contains comprehensive contact and profile information on all newspapers, magazines and electronic media. A summary of rate and mechanical data with full marketing services, agency and client information is also included. Available via the Internet and in hard copy format.

MRSNZ MEMBERS

FELLOW: Alistair Gordon

FULL:
Clint Elsom, Jemma Lightfoot, Natalie Kearse, Andrew Winks, Suzanne Dale, Val Collis, Joy Mynott, Alan Anderson, Jane Young, Antoinette Hastings, Lisa McPherson, Wendy Stockwell, Hugh Butcher, Nicola Voice, Susanna Baggaley, Natalie Baker.

ASSOCIATE:
Brucilla Wright, Tara Nicholson, Maree Luckman, Elizabeth Stuart, Annmarie Sheerin, Miriam Adams, Melinder Kaur-Panesar, Jennette Thorne.