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COMPANY DETAILS
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26 Aviemore Drive
Highland Park
Auckland 2010 |
Level 13
Forsyth Barr House
45 Johnston Street
Wellington 6011 |
PO Box 82081
Highland Park
Manukau 2143 |
PO Box 10485
Wellington 6143 |
Auckland phone: +64 9 538 0500
Wellington phone: +64 4 473 4703
Auckland fax: +64 9 538 0500
Wellington fax: +64 4 473 4704
NZ Website: www.synovate.com/newzealand
Global website: www.synovate.com
Email: newzealand@synovate.com
COMPANY PROFILE
The World’s Largest Small Company
Synovate, the market research arm of Aegis Group plc, employs over 5,900 staff in 118 cities across 53 countries. Operating as an international network of similarly curious researchers, this network provides clients and researchers alike with cohesive global support and a comprehensive suite of research solutions, provided with local knowledge and relationships.
Synovate’s expansion in New Zealand accelerated in late 2007 with the acquisition of Research Solutions Ltd, which remains under the same local management.
Research Reinvented
Synovate has a vast range of market research and business consulting capabilities, with strong expertise arising from having the market leaders in many markets and business sectors join Synovate in recent years. As well as Synovate’s many overseas plaudits, the researchers at Synovate have won more NZ Market Research Effectiveness Awards than any other company in New Zealand.
Curiosity in Action
Synovate consultants are at their best when an unusual or critical issue requires fresh and innovative thinking. We haven’t won two of the three awarded NZ “Innovation in Market Research” awards for nothing!
KEY PERSONNEL
Ian Mills – Managing Director (NZ)
Ian came to Synovate from Millward Brown, where he was an Account Director working in both qualitative and quantitative areas. Prior to Millward Brown Ian had a major role at Market Pulse, where as Research Manager he was involved with the establishment of the company’s contract-fieldwork division In Field International. He has also worked for market research software developer InfoTools, where he was Asia-Pacific Account Director, servicing clients such as Coca Cola and BAT.
During the mid-1990’s Ian also served on the committee of the Market Research Society, where he led the establishment of the Market Research Effectiveness Awards.
Areas of specific interest for Ian include advertising communications, brand strategy and customer commitment.
ian.mills@synovate.com
Matt Benson – Managing Director - Wellington
Matt has a wealth of experience in conducting major quantitative and qualitative research and planning projects. His experience spans from preparing detailed marketing and communications plans to operating in workshop and consulting environments to helping clients develop clear objectives and appropriate strategies.
matt.benson@synovate.com
Debra Hall – Executive Director Research
Debra established Research Solutions (now Synovate) in 1992, in response to what she saw as a gap in the market for a research company that would get down off the fence, and tell clients what they thought, as well as what the research said. Debra combines an analytical mind with a talent for communication. Her engineering training forms the basis for a pragmatic approach to problem solving, and a keen sense of reality.
Debra’s opinionated approach, when grounded in her sometimes groundbreaking research skills, has led to many of her clients enjoying substantial success from acting upon Debra’s consultations.
Debra’s knowledge and communication skills have led to invitations to speak at both overseas and New Zealand conferences, on subjects ranging from customer loyalty through to pricing strategies, New Zealanders’ investment attitudes and local government asset management. Her presentations are consistently rated amongst the best.
Current clients of Debra’s include ASB Bank, Burger King, Commonwealth Bank of Australia, Air New Zealand, AMI, Public Trust and Ravensdown.
Debra is a Fellow of the Market Research Society of New Zealand and a key contributor to Synovate’s research and development functions.
Debra.hall@synovate.com
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