COMPANY DETAILS
Level 4, NZ Finance House
52 Swanson Street
Auckland
Postal address: Private Bag 92 087, Auckland Mail Centre, Auckland
Phone: (+64) 9 912 7032
Fax: (+64) 9 913 1789
Email: aklrmr@roymorgan.com
Web: www.roymorgan.com
CONTACT
Head of New Zealand Operations: Mark Dansey
Date established: 1941
Personnel: Execs 4
Number of Market Research Society members: 0
PROFILE
Roy Morgan Research will help you discover your edge by adding depth to market insight. We are a full service research consultancy offering a complete range of qualitative and quantitative services.
Just one of our research offers is a panel of over 60,000 people (many of whom we can contact via email) who have been asked questions relating to lifestyle, attitudes, media consumption (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the internet), brand and product usage, satisfaction and purchase intentions in categories including:
- FMCG, Media, Food, Beverages, Telecommunications, Technology, Internet, Finance, Retail, Travel, Apparel, Pharmaceuticals, Cosmetics, Utilities, Automotive, Leisure and Recreation
The Panel is based on Roy Morgan Single Source, a continuous survey conducted throughout New Zealand every month. And because we collect detailed information from every individual, we are able to fully understand the interactions between media consumption, attitudes, lifestyles and behaviours (including product choice). Hence brand positioning, product differentiation, merchandising, efficient media planning, market expansion and line extension opportunities can all be considered in the light of correct understanding of the marketplace.
These measurements have been consistently collected over six years and can be viewed over time for ongoing trend analysis or included as variables in a client’s ad hoc studies.
When a client completes a study from this panel, they can access the respondents’ previous “Single Source” information, adding far more depth to any study for a fraction of the cost.
As evidence of the Roy Morgan Research’s commitment to quality, accuracy and continuous improvement each of our offices has been granted Quality System Certification to AS/NZ ISO 9001 - 1994, Certificate No. 6669.
