Prime Research Ltd

295 Remuera Rd
Remuera
Auckland

PO Box 128 229, Remuera, Auckland

P +64 9 523 4500
F +64 9 523 5990

info@primeresearch.co.nz
www.primeresearch.co.nz

Contact

Winifred Henderson, Managing Director – Winifred@primeresearch.co.nz

Lisa Healion, Office Administrator – Lisa@primeresearch.co.nz

Date established: 1996

Personnel: Execs 2, Full time 2, Part time 25

Number of the Market Research Society members: 1 full, 1 associate

Member of: AMRO

Profile

Prime was the first independent consumer research recruitment company that specialises in qualitative recruitment. Prime is not only committed to providing the right people … at the right time … to the right place, but the priority is to the overall success of projects.

Prime prides itself on great client service, a friendly and approachable can-do attitude and close client-recruitment-respondent communication. With our depth of knowledge of the industry we are confident and able to understand recruitment needs and objectives.

Prime's panel is continually refreshed and updated daily which, combined with our proven recruitment processes, contributes to our high turn up rate.

Winifred's in-depth understanding of panels and past experience as qualitative researcher combine well to serve Prime's business needs.

What we do

• National recruitment – consumer and B2B
  • Focus groups, affinity, triads and in-depths
  • Mystery shopping
• Incentives
• Focus group rooms with viewing facilities
• Catering
• Hostessing
• Video, audio, DVD recording equipment
• Note takers and transcribing

Prime's Independent & Impartial Focus Group Rooms

Prime is situated in a stone villa, 40 minutes from the Airport and 15 minutes from the city. The villa is double storey and each level is completely self-contained for privacy and confidentiality purposes.

• 2 Group rooms provide a comfortable lounge setting for small or large groups
• 2 Viewing rooms (one way mirror)
• 2 Individual waiting rooms
• Bathroom facilities
• Silent air-conditioning in group and viewing rooms
• On site parking for researchers and clients
• Ample parking for respondents in streets around Prime

Key Personnel

Winifred Henderson, B.Psych, Hons (Org. Psychology) Managing Director

Lisa Healion, Office Administrator

One call does it all …..or, drop in for a chat, a quote, to view and a coffee