Prime Research House
Level One
62 AitkenTerrace, corner King Street
entrance on King Street
KINGSLAND, AUCKLAND

PO Box 35 652, Browns Bay, North Shore City 0753

P +64 9 523 4500
F +64 9 523 5990

info@primeresearch.co.nz
www.primeresearch.co.nz

Contact

Winifred Henderson, Managing Director – Winifred@primeresearch.co.nz

Lisa Healion, General Manager – Lisa@primeresearch.co.nz

Date established: 1996

Personnel: Execs 2, Full time 4, Part time 25

Number of the Market Research Society members: 1 full, 1 associate

Member of: AMRO & MRSNZ

Profile

Prime was the first independent consumer research recruitment company that specialises in qualitative recruitment. Prime is not only committed to providing the right people … at the right time … to the right place, but the priority is to the overall success of projects.

Prime prides itself on great client service, a friendly and approachable can-do attitude and close client-recruitment-respondent communication. With our depth of knowledge of the industry we are confident and able to understand recruitment needs and objectives.

Prime's panel is continually refreshed and updated daily which, combined with our proven recruitment processes, contributes to our high turn up rate.

Winifred's in-depth understanding of panels and past experience as qualitative researcher combine well to serve Prime's business needs.

What we do

• National recruitment – consumer and B2B
• Focus groups, affinity, triads and in-depths
• Incentives
• 3 Focus group rooms with viewing facilities
• Catering
• Hostessing
• Video, audio, DVD recording equipment
• Central location facility

Prime's Independent & Impartial Focus Group Rooms

Prime is situated in Kingsland, 45 minutes from the Airport and 5 minutes from the city centre.

Buses and Trains are on our doorstep

Café and Restaurants within easy walking distance

Lots of free parking in the surrounding streets – day or night

Reserved parking onsite for researches and clients

• 2 Group rooms in lounge setting for up to 10 respondents, comfortably
• One Mega group room (9x9m) suitable for
  • Standard and large focus groups
  • Creative space great for loads of stimulus
  • Seminars, training, workshops
  • Central location, Sensory research work
• 2 Viewing rooms (one way mirror) seating up to 10
• 1 x 42 inch LCD viewing room, comfortable lounge setting for 7 + viewers
• Large waiting area
• Bathroom facilities
• Air conditioned group and viewing rooms

Venue Includes

• Hostess
• DVD, Video, Audio recording facilities
• DVD / TV Monitor for showing ads in group rooms
• DVD recording of groups, with backup recording
• Flipchart, pens, clip boards, pads, scissors, glue sticks etc
• Tea / coffee / iced water
• Group Catering $ varies per head depending on whether day or evening groups

· Viewer refreshments - menus from local restaurants are included in final invoice

We’re happy to discuss any requirements…..

Key Personnel

Winifred Henderson, B.Psych, Hons (Org. Psychology) Managing Director

Lisa Healion, Dip. Bus. (Marketing), General Manager

One call does it all …..or, drop in for a chat, a quote, to view and a coffee