Contact Information

A - The Bob Tindall Building, Oaklands Rd, Albany, Auckland
P - Private Bag: 102 904, NSMC, Auckland
Ph - 09 969 5765
E - info@perceptive.co.nz
W – www.perceptive.co.nz

About Perceptive

Perceptive is the gateway between a business looking for an edge, and the reality of the market place. Perceptive is a specialist Market Research agency birthed from New Zealand’s largest academic institution in 2004. Perceptive brings an unparalleled wealth of expertise to the market.

Internationally recognised researcher Chris Pescott leads the team at Perceptive which has an established network of over 90 clients in New Zealand, Australia & Hong Kong.

Perceptive conduct research in over 40 countries around the world and boast some of the smartest research tools known to the industry.

What makes our research valuable is that we uncover the market perceptions, the behaviours, and ultimately the future. With a skilled and dedicated team, we deliver world class research services for our clients.

At the end of the day a research report that delivers ongoing value is a tangible asset within the business. We deliver these assets to our clients in a way that is actionable and measurable against future performance.

Our Specialist Areas Include:

Customer Research, Brand Research, Stakeholder Research, Market Share Research, Advertising Research, Competitor Analysis, Research Consulting, Data Analysis, Communications Audits, Perception Benchmarking, Customised Research

Our Research Methods Include:

Online Surveys, Telephone Surveys (CATI), Opinion Polls, Panel Surveys, Focus Groups, In-depth Interviews, Intercept Interviews, Observation Research, Mystery Shopping & Secondary Research

Key Perceptive People:

Chris Pescott, Joanne Tovee, Joseph Corbett, Vinod Dewnani, Nick Niblett, Nimarta Bawa, Veena Kamble, Kevin McCaffrey, Steve Corbett, Debbie Randell

Head Researchers:

Chris Pescott BBS(Hons) MBS MSRNZ – Chris has been involved in market research for the past seven years, building Perceptive from a small one-man band into a high calibre market research agency. Chris holds a Masters Degree in Business Studies from Massey University as well as a BBS(Hons) and is a full member of the Market Research Society of New Zealand. Alongside the late Professor Brain Murphy of Massey University Chris pioneered a new stakeholder perceptions model, and has been responsible for its commercialisation. Chris has high levels of experience in different research methods and environments ranging from business to business research to consumer research to government policy research. Recently, Chris has been undertaking executive level research for some of New Zealand’s leading companies including Telecom, Dorchester, Sony, Ericsson & Drake.

Vinod Dewnani BCom BTech MIB – Vinod has been working in the research sector for many years. He has a Masters in International Business from the University of Auckland as well as a BCom and a BTech. He has a wealth of international experience having worked as a senior researcher for one of the largest research agencies in Germany. He has an in-depth understanding of research methodologies and processes. Vinod is highly experienced in consumer/customer research, and has been the head researcher on a large number of projects for leading edge companies including Dow, Nufarm, Bernina, Beacon Pathway, Wanganui District Council & Bayer.

Joseph Corbett BCom BSc – Joseph has a BCom in Economics and a BSc in Physics from the University of Auckland. He has a high level of experience in handling large data sets, complex analysis and statistical methods. Recently, Joseph has been working on projects involving external markets, undertaking both primary and secondary research. Joseph adds a sound economic background to the project team and manages projects for Perceptive in over 40 countries around the world. Joseph has been working on several key accounts for Perceptive including Provenco, Bluestone, Telecom & Rakon.