NATIONAL RESEARCH BUREAU

Head Office: 110 Mount Eden Road, Mount Eden, Auckland

Postal address: PO Box 10-118, Dominion Road, Auckland

Phone: 64-9-630 0655

Fax: 64-9-638 7846

Email: support@nrb.co.nz

Website: www.nrb.co.nz

Date established: 1968

Personnel: Head Office 24, Local Area Supervisors 28, Field 200+

PROFILE

National Research Bureau Ltd (NRB) is a commercial, independent market and social research company. It is a full service provider, offering both quantitative and qualitative research approaches including CATI, CAPI (laptop) and CAWI (web-based) methods.

NRB is a privately owned company, having no external shareholding and is not affiliated to any media, manufacturing or marketing interests. Unlike many New Zealand market research companies, it does not have any overseas ownership or need to return profits overseas.

NRB has an extensive fieldforce for nationwide true random probability surveys, together with specialist research teams for customised research projects, whether large or small.

NRB sees itself as a no-nonsense, practical research company, able to deliver quality research at a competitive price. Following are some specialty areas, however, the company is able to conduct most forms of market and social research across a wide range of industry sectors.

• Nationwide & large scale quantitative surveys
• Central Government research – incl. social and policy surveys
• Evaluation studies eg. Government programmes
• Monitoring social marketing and public education campaigns
• Local & Regional Government customised surveys & Communitrak™
• Customer development - satisfaction & loyalty
• Business to business research
• Retail research incl. trading area analysis, competitor analysis, mystery shopping
• Marketing strategy, incl. brand & positioning research & brand tracking
• Advertising & communications research including pre/post testing and tracking
• Audience reaction measurement using Perception Analyzer™ system
• Focus group research
• Fieldwork services

Contacts:

Andy Heinemann, MA (Hons) – Quantitative, bus to bus, Central Govt

Larry Hill, B.Sc – Statistics, database, brand tracking, retail

Ken Sutton, MA (Hons) – Local & Regional Govt research

Jeremy Wynne-Jones, B.Soc.Sci., Grad Dip Marketing – Qualitative, strategic, advertising research

Sheryl Graham, MA (Hons) – Quantitative, service measurement

MRSNZ Members:

Andy Heinemann, Jeremy Wynne-Jones