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NATIONAL RESEARCH BUREAU
110 Mount Eden Road
Mount Eden
Auckland
Postal address: PO Box 10-118, Dominion Road, Auckland
Phone: 64-9-630 0655
Fax: 64-9-638 7846
Email: support@nrb.co.nz
Website: www.nrb.co.nz
CONTACTS
Andy Heinemann – Quantitative, bus to bus, Central Govt
Larry Hill – Statistics, database, brand tracking, retail
Ken Sutton – Local & Regional Govt research
Jeremy Wynne-Jones – Qualitative, strategic, Ad research
Maureen Veltmeyer – Data processing & analysis
Date established 1968
Personnel Execs N/A
Nationwide field team
Market Research Society member:
Full: Corporate
PROFILE
The National Research Bureau Ltd (NRB) is an independent, New Zealand based, social and market research company. Its core business is to conduct professional research for Government, marketers and advertisers.
NRB is a privately owned company, having no external shareholding and is not affiliated to any media, manufacturing or marketing interests. Unlike many New Zealand market research companies, it does not have overseas ownership. The company has total independence in the selection and execution of its work.
NRB has an extensive fieldforce for national scale surveys, together with specialist research teams for customised research projects of any size.
As a full service research supplier, NRB offers a wide range of proprietary and customised research techniques, both quantitative and qualitative. Following are some specialty areas of NRB, however, the company is able to conduct research in almost any social or market related research field.
Specialty Research Areas
Nationwide & large scale quantitative surveys
Central Government research – incl. social and policy surveys
Evaluation studies eg. Government programmes
Local & Regional Government customised surveys & Communitrak™
Customer development - satisfaction & loyalty
Business to business research
Retail research incl. trading area analysis, competitor comparisons
Mystery shopping
Marketing strategy, incl. brand & positioning research & brand tracking
Advertising & communications research incl. standardised pre/post testing
Audience reaction measurement using Perception Analyzer™ system
Focus group research
Fieldwork services
National Research Bureau
Key Personnel
Andy Heinemann – Quantitative, bus to bus, Central Govt
Larry Hill – Statistics, database, brand tracking, retail
Ken Sutton – Local & Regional Govt research
Jeremy Wynne-Jones – Qualitative, strategic, Ad research
Maureen Veltmeyer – Data processing & analysis
Members:
Full: Andy Heinemann, Jeremy Wynne-Jones
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