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Kudos Organisational Dynamics Ltd
COMPANY DETAILS
77 Parnell Road
Parnell
Auckland
Postal address: PO Box 37-725 Parnell
Phone: (+64) 9 366 0620
Email: duncan@kudos-dynamics.com
Website: www.kudos-dynamics.com
CONTACT
Duncan Stuart, Director
Date established: 1996
Personnel: 3
Number of Market Research Society members: 1 full
PROFILE
Organisations need to address their internal dynamics in order to consistently deliver market-leading products and services, and to meet their objectives of quality and innovation.
Kudos offers organisational research systems and experience to help close the gap between an organisation’s mission statement and its actual performance.
Kudos also offers unique and innovative approaches in the field of consumer research, combining predictive research methods, semiotics and market tracking to give marketers a better handle not just on what happened – but on what will happen next in their market.
KEY PERSONNEL
Duncan Stuart
One of the more senior researchers in New Zealand, Duncan has extensive qual and quant skills as well as experience in marketing, public relations, market research and organisational research to bring clients the benefit of experience, lateral thinking and research insight. He has won Best Paper awards in the 1995, 1997 and 1999 MRSNZ Conferences.
The Kudos team devotes 20% of their time to the research and development of new research approaches including new analytical technologies and our own interactive on-line survey system: InterView.
MEMBERS
Full: Duncan Stuart
Analysis to Go!
With the market research industry maturing significantly in the past few years, there are now a number of skilled self-employed researchers who offer clients experience and an excellent level of service supported in turn by top quality field service providers. What they may not have is the clout of on-line survey systems and a full DP department with senior analytical skills to handle rigorous, customised, quantitative data analysis.
Kudos offers both services to fellow researchers with InterView software and a swift and powerful analytical service: Analysis to Go!
We employ a suite of SPSS software tools and provide deep and incisive analysis delivered on client-ready PowerPoint slides. Our purpose here is to save you time and add value to your information.
We offer the following services:
Ø Data entry.
Ø Data downloading from existing databases (incl Excel, Access, SPSS).
Ø Data checking and cleaning. Quality control and database set-up.
Ø Analysis.
o SPSS 10.0. This package has become even more powerful, and offers
new generation charts for better story telling.
o AnswerTree. A swift tool for showing the key drivers and for segmenting the
market.
o Categories 8.0. For correspondence analysis.
o TextSmart. A systematic means of analysing open-ended responses.
o Conjoint. For choice modelling.
o Data Mining. A range of deep analytical tools available.
o Structural Equation Modelling. To understand the webs of inter-relationships in your organisation or marketplace.
Ø Delivery on PowerPoint. Rather than give you a pile of crosstabs we deliver the analysis on client-ready PowerPoint slides to save you time.
Ø ‘Live-time’ analysis. For those who require a totally hands-on approach, we can work ‘live’ – together exploring the data and testing assumptions.
Ø Regular updates. For those who need to deliver ongoing results to clients, we can provide a highly automated delivery - weekly, monthly or quarterly.
Through the Analysis to Go! service, Kudos serves clients across New Zealand and in Australia.
Members:
Fellow: Duncan Stuart
Full: Ralica Andreeva
Associate: Tony Lu
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