Key Research

COMPANY DETAILS

77 Maunganui Road
Mount Maunganui

Postal address: PO Box 4390, Mount Maunganui

Phone: (+64) 7 575 6900

Fax: (+64) 7 575 6446

Email: michael@keyresearch.co.nz

Website: www.keyresearch.co.nz

CONTACT

Michael Hooker, Managing Director

Date established: 1993

Number of Market Research Society members: 2 FULL

PROFILE

Key Research is an energetic market research company passionate about market research and dedicated to helping you maximise your business potential. When you choose Key Research, you choose a team of dedicated, experienced professionals focused on providing reliable cost effective, appropriate and relevant market research.

Working in partnership with you we can help clarify the needs, wants and perceptions of your stakeholders, customers, consumers and employees.

The research process is no longer about simply providing results, but more about adding value through insight. We believe it is our place to provide an independent perspective of where improvements can be made by uncovering and interpreting relevant information.

Key Research was established as a full service market research consultancy in 1993. We are active members of the Market Research Society of New Zealand with industry contacts and clients in New Zealand and around the world.

Please call us to discuss your research project.

KEY PERSONNEL

Michael Hooker, M.Soc.Sci, MRSNZ, Managing Director.

Michael has extensive experience of research projects of this type. He will have overall responsibility for management of your project. Michael has a comprehensive understanding of similar research projects developed through his former roles with Market Pulse in Auckland and NFO-UK in London. His contribution to the project would include client liaison, project management, and questionnaire design.

Qualifications:

Master of Social Science (Waikato) - Marketing Statistics in Demography

Experience:

• Key Research – Managing Director – February 2001 to present.
• NFO UK (London) (3rd largest marketing research group in the world) – Associate Director - 1998-2000.
• Auckland City Council – Marketing Research Manager – 1997-1998.
• Enterprise Auckland – Marketing Research Manager – 1996-1997.
• Market Pulse Limited – Quantitative Research Manager – 1994 – 1996.

Damien Cullinan B.Comm, M.Sc.MP, MRSNZ, Research Manager

Damien has over 7 years of experience in market research at a senior level in New Zealand and Ireland. As an experienced market research consultant, he has partnered with numerous multinational companies including Diageo (Budweiser, Guinness, Smirnoff, etc.), Vodafone, Coca Cola, and several government agencies and departments.

Damien’s key area of expertise is in delivering deep insights with key actionable recommendations. Damien is focused on ensuring real value is driven from the research.

Qualifications:

B.Comm, M.Sc.MP, MRSNZ

Master of Marketing Science (Ireland) - Marketing Practice

Experience:

• Key Research – Research Manager – May 2007 to present.
• Lansdowne Market Research (largest ad hoc marketing research agency in Ireland and part of Millward Brown; 4th largest marketing research group in the world) – Research Project Manager - 2004-2007.
• Key Research – Research Manager – 2001-2003.

MEMBERS

Full: Michael Hooker, Damien Cullinan