Focus Research Limited
COMPANY DETAILS
16-18 Crummer Road
Ponsonby
Auckland
Postal address:
PO Box 90253 Victoria Street West
Auckland 1142
Phone: (+64) 9 376 6072
Fax: (+64) 9 376 6045
Email: mail@focus.co.nz
Website: www.focus.co.nz
CONTACT
Maria Tyrrell Managing Director
Colin Ingram Director
Myles George Director
Anne John-Francke Director
Roz Calder Director
Michael Cook Director
Date established: 1994
Personnel: Execs 15, Support 5
Number of Market Research Society members: 1 Life, 3 Fellows, 7 Full, 4 Associate
PROFILE
Focus Research is a full service market research provider with an unusually high level of expertise, analytical capability and service delivery. We are outcomes-driven and have considerable expertise in advanced quantitative and qualitative research.
Central to our approach is NeedScope, a qualitative and quantitative market research system for understanding emotion throughout the marketing process. Using a psychological framework and unique projective tools, NeedScope goes beyond the functional to uncover the emotional component central to successful marketing. NeedScope has helped clients in over 3,000 cases across 70 countries and in a wide range of sectors.
KEY PERSONNEL
Maria Tyrrell
Maria is Managing Director of Focus, with a career spanning more than two decades. Her expertise in strategic branding research derives from strengths in both qualitative and quantitative applications. Her reputation is well established within the local industry, as well as internationally, where she works with some of the worlds biggest multi-national marketers. Maria is an ex President and Fellow of MRSNZ.
Roz Calder
Roz co-founded Focus Research in 1994 and brings over 20 years market research experience to the company. An ex president of AMRO and a Fellow of the MRSNZ, Roz now provides NeedScope consultancy to international clients and worldwide brands.
Michael Cook
Co-founder of Focus Research, Michael has been activity involved in break-through motivational research developments since the 1980’s. He now works closely with international NeedScope partners and continues to innovate the NeedScope system. Michael is a Life Member of the MRSNZ.
Colin Ingram
Colin applies a strong psychology background to FMCG and service markets. A fellow of the MRSNZ, he is one of the country’s most experienced researchers, working with blue chip companies in New Zealand and Australia, as well as consulting on projects in Asia Pacific and the Middle East.
Anne John-Francke
Anne’s background in law and marketing combined with almost 20 years research experience provides an unmatched level of rigour to the application of qualitative research. Anne has been instrumental in the company’s globally recognised innovations in qualitative techniques over the last decade.
Myles George
Myles brings almost 15 years client side and research agency experience in New Zealand and the UK. With a strong marketing focus, Myles is now involved in the application of advanced research approaches for local as well as international NeedScope clients and partners.
MEMBERS
Life: Michael Cook
Fellows: Roz Calder, Colin Ingram,Maria Tyrrell.
Full: Myles George, Anne John-Francke, Elspeth Kean-Mayes, Nadine Bower, Alicia Fox, Cherry Chen, Ngaia Calder.
Associate: David Busfield, Deborah Buckland, Michelle Valllinga, Siwan Davies
