Auckland

6-10 The Strand
Takapuna 0622

PO Box 33 690, Takapuna, Auckland 0622

Tel (+64 9) 919 9200. Fax (+64 9) 919 9201

W www.colmarbrunton.co.nz

Date established: 1981

Wellington

Level 9, Sybase House, 101 Lampton Quay
PO Box 3622, Wellington

Tel (+64 4) 913 3000. Fax (+64 4) 913 3001

Profile

Our mission: Insight and Inspiration

Insight is what you expect from a market research company. Insight on how to optimise your marketing spend, either by saving money or by getting more from your existing spend. Or insight on your brand – something you’ve never seen before but is so critical to your brand going forward. An insight about your brand that has you thrilled with its potential.

Insights can be inspirational in themselves. But inspiration at Colmar Brunton means something extra. We’re talking about ideas, about creativity, building strong brands and revealing what the future could be in your market.

Specialist Areas

Colmar Brunton is experienced in Consumer/FMCG, Services, Business-to-Business Markets:

· Usage and Attitude studies

· Needs-based modelling using cbworld™, market segmentation, brand mapping

· Advanced statistic and predictive modelling

· Sensory Evaluation – product/pack testing, preference mapping

· Customer satisfaction, loyalty and customer equity modelling

· Social Research and Social Trends monitoring

· Political Polling – One News Colmar Brunton Poll

· Continuous Brand Market Tracking using state of the art ROCKET Guidance System™

· Brand workshops using cbeye™, creative future workshops

Key Personnel – New Zealand

Colmar Brunton Leadership Team

· Dick Brunton, Chairman

· Harry Pappafloratos, CEO

· Jacqueline Ireland, Managing Director (Auckland)

· Megan Cummins, Managing Director Operations

· Briar Harland, Strategic Director

. Chris Vaughan, Executive Director

· Jocelyn Rout, Director Social Research Agency

· Connon Bray, Group Account Director

. Christine O’Sullivan, Sensory Director

. Sarah Thorpe, HR Director