Leonie Lander, Director BA (Psychology)
Date established: 1996
Personnel:
Execs 1 Support 1
Number of Market Research Society members: 1 full
PROFILE
Athena Marketing Research is an independent market research consultancy firm established in 1996 that offers a wide range of market research services. Previous to establishing the company, Leonie Lander, Director, had been associated with the market research industry for more than 20 years. Her experience includes both qualitative and quantitative research across a broad range of markets; FMCG's, business to business, telecommunications, pharmaceuticals and health, travel and entertainment.
The aim of Athena Marketing Research is to provide clients with research designed specifically to meet their needs and which can be actioned effectively, both by those within their organisation or by their suppliers. The company philosophy is to work closely as a strategic partner with clients, ensuring that a consumer perspective is included in the development of any marketing and service strategies.
Research strengths include:
Qualitative and quantitative research, and the ability to fully integrate the two disciplines
New product development, including the integration of sensory with communication elements
Brand development
Advertising development & assessment
Packaging development & assessment
Communications tracking with an emphasis on brand health
Market segmentation studies
Customer service benchmark studies and tracking of service standards
Internal brainstorming, workshops and strategic sessions with clients and their suppliers
Based on over twenty years experience in qualitative and quantitative research, a communication research tool, Brandspan®, has been developed to provide clients with greater insights into the effectiveness of their communication strategies and the impact communications have in developing the relationship consumers have with the brands. The technique has application in both qualitative and quantitative research and has proved an effective means of tracking brand equity and relevance when incorporated into communication tracking
MEMBERS
Full: Leonie Lander
