AMRO Membership

AMRO is an industry body representing the major research organisations which operate within New Zealand.

Membership is voluntary - but is restricted to companies which fulfill the following criteria:

• their primary activity is commercial market research

• the senior executive is a full member of the Market Research Society (MRSNZ)

• they hold 'Market Research Company' membership of the MRS

• the annual turnover is greater than $250,000

• they are independently capable of carrying out substantial surveys

AMRO Members Constitute A Major Part Of The Market Research Industry

• AMRO members, between them, account easily for the major share of market research activity within New Zealand.

• AMRO companies turn over close to $80 million per annum and employ 400 full-time and 4,000 part-time staff throughout New Zealand. The combined size and level of market research activity gives AMRO a clear role as the industry body.

• Furthermore, AMRO's support and endorsement of the Market Research Society of New Zealand - which is the professional body for market researchers (and affiliated to similar organisations world-wide) ensures that AMRO activity is aligned with the wider aims and objectives of the broader market research profession.